| Industrial Products Company, UAE |
- A Dubai-based industrial distribution company for a
leading worldwide pumps player was looking to move into
the Indian market and approached us to conduct a sector
study as well as create a business plan before committing
their resources
|
- Conducted market research in selected markets among
dealers, distributors and customers to understand market
dynamics
- Conducted customer interviews to understand what determined
buying decisions
- Conducted competitive intelligence interviews and regulatory
authority interviews
- Conducted extensive secondary research
- Carried out SWOT analysis of key competitors
- Gap analysis
- Mapped out an entry strategy
- Crafted an advertising and media plan
- Infrastructure and manpower
planning
- Chalked out a projected 5-year financial plan complete
with cash flow, break even analysis and financial ratios
Tools Used
- Primary and Secondary Research, Business Planning, Financial
Analysis Tools
|
The client was able to take a decision
on the mode of market entry with minimal risk |